My marketing plan includes many proven methods which are in use by most professional real estate agents. The difference with me is how I choose to take everything to the next level.
Today I am going to use open house promotion as an example. Here are seven levels of marketing an open house. As you begin to read the list you’ll see that most agents do some of these things when they hold an open house. Then you’ll see that very few agents do them all.
Level 1: Put a sign in the yard.
Level 2: Add balloons (where allowed) and/or riders. Riders should be in place in advance when possible.
Level 3: Put directional signs up from main roads. These should be in place in advance when possible.
Level 4: Advertise online (multiple web sites, blogs, social media).
Level 5: Send email invites to potential buyers/agents.
Level 6: Invite neighbors (mail/flyers/phone calls) a week before. (Sometimes have a separate open house or special previewing time.)
Level 7: All of the above plus coordinate to have other nearby homes open the same day to pull in extra traffic from the collective marketing efforts.
Do you need an agent that can take things to the next level? Talk to me, work with me, and you’ll see the difference.
This blog post is repeated from a wonderful agent Vicky Chisner is Northern Virginia – see her great blog at:
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Published by knoxvillerob
Rob Howard | Knoxville Realtor and Author | KnoxvilleRob | Frank Merchant Mysteries
Rob Howard is more than just a Knoxville, TN real estate agent; he is the author who captures the story of Knoxville. 23+ year industry veteran, Rob combines the data-driven expertise of a top-producing team with the narrative insight of a local historian and novelist.
Rob’s unique approach to real estate. Rob has focused on "wandering, listening, and absorbing" Knoxville since becoming a student at the University of Tennessee in 1991. Rob's relational approach to Knoxville and East Tennessee real estate earned him a feature in Jay Papasan’s (co-author of The One Thing) acclaimed book on real estate success. Whether navigating the revitalization of Downtown Knoxville, the historic charm of Fourth and Gill, or the community fabric of Farragut, Rob helps clients understand the true character of the neighborhoods they are buying into.
Beyond the closing table, Rob is the author of the Frank Merchant mystery series, set locally in Knoxville and around East Tennessee. He leverages this deep knowledge of the region’s history and culture to help relocation clients and locals alike find not just a house, but their place in Knoxville’s story.
Specialties: Knoxville Relocation, Historic Homes, Luxury Real Estate, and East Tennessee Investment Properties.
Connect with Rob: 🌐 Search Homes: KnoxvilleRob.com 📚 Read the Books: RealEstateMystery.com 📸 Follow the Journey: @KnoxvilleRob on all social media!
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