Author

About the Author

        Author Rob Howard

Rob Howard has been a licensed real estate professional in Knoxville, Tennessee since 1996. A University of Tennessee graduate with a degree in Communications, he brings nearly three decades of hands-on experience to both his fiction and non-fiction writing. When he’s not helping clients find their perfect home or crafting the next Frank Merchant adventure, you can find him hosting A Knoxville Podcast or exploring the historic neighborhoods that inspire his stories.

The Second Story

The Second Story  Coming Soon!

A Frank Merchant Mystery | Book Two

Some doors, once opened, lead straight to hell. And sometimes the only way out is through the fire.

Frank Merchant has built a new life. A new marriage to Hannah. A baby daughter on the way. A thriving partnership in Merchant & Moore. The ghosts of his past finally seem at rest.

Then a friend falls into debt with men who consider arson a gentle reminder—and Frank makes a devil’s bargain with Isaac Johnson, the government operative who moves through Knoxville like smoke through the Smokies. One brass chit. One favor. One chance to save a friend.

But the mob’s response is swift and merciless. And as Frank stands in a hospital corridor praying to a God he’s not sure listens anymore, bones surface at a property listing—remains that whisper his name from a cold case he never solved.

In the shadows of the Cumberland, where limestone holds secrets older than the Republic and the mountains watch with ancient patience, Frank must navigate between the violence of organized crime and the cold calculations of government power. His past won’t stay buried. His present is burning. And the future costs more than he ever imagined paying.

“The second story isn’t just the building’s second floor. It’s the story beneath the story—the one you don’t see until you’re standing in it.”

A deeper, darker chapter in the Frank Merchant saga—where the price of protecting what you love may be everything you’ve built. Coming Spring 2026.

Seller Secrets

Book Cover of "Seller Secrets"

Revised Edition Coming 2026

The Anatomy of a Real Estate Deal

Non-Fiction

What your agent knows—and what you need to know before you sign.

After 23+ years helping East Tennessee families buy and sell homes, I’ve seen every mistake, every missed opportunity, and every strategy that actually works. Seller Secrets pulls back the curtain on the real estate transaction process—giving you the insider knowledge that can mean thousands of dollars in your pocket.

Originally published in 2019, this comprehensive guide walks you through:

Pricing strategies that attract buyers without leaving money on the table
Negotiation tactics from both sides of the transaction
Hidden costs and fees that surprise unprepared sellers
Staging and presentation techniques that create emotional connections
Timeline management to avoid costly delays
Contract pitfalls that can derail your closing

The 2026 revised edition is coming soon with updated market insights, new chapters on navigating today’s digital-first real estate landscape, and lessons learned from the post-pandemic housing market shifts.

Whether you’re selling your first home or your fifth, Seller Secrets gives you the knowledge to approach your transaction with confidence—and the tools to maximize your results.